The story starts in Switzerland
From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the nine years since, On has been embraced into the hearts, and onto the feet, of more than seven million runners in over 50 countries. And there's no sign of slowing down...
Nine years later, you can buy On Running shoes at over 6500 premium retail stores in over 50 countries. In addition to its European headquarters in Zurich, On has now opened offices in the USA, Japan, Australia, and Brazil. On products are winning international design and technology awards. And there's no finish line in sight.